Lenovo announces strategy to boost profit

Firm expects server and storage business to offset PC sales slump

An advertisement for Lenovo Group Ltd in Beijing. Global PC shipments could see a double-digit slump in the second quarter of this year as demand in China shrank faster than expected, industry research company IDC warned last month. [Provided to China Daily]

The announcement comes amid a dramatic decline in global PC market sales. International brands such as Dell Inc and Hewlett-Packard Co are also seeking ways to boost their bottom lines.

"We are looking for future profit generators, and the enterprise-level server and storage markets will surely fill that need," said Chen Xudong, senior vice-president and general manager of Lenovo's China unit.

Global PC shipments could see a double-digit slump in the second quarter of this year as demand in China, which took more than 20 percent of the market share, shrank faster than expected, industry research company IDC warned last month.

PCs remain Lenovo's biggest contributor to profits, while the growing mobile sector will play an increasingly important role in the company's overall strategy, Chen said.

Lenovo's smartphone business accounts for about 20 percent of the company's revenue in China.

But Chen refused to forecast the future market share of Lenovo's server and storage sectors.

Analysts estimated commercial products will continue to support Lenovo's earning for quite a while, and the company may not set any overly ambitious profit targets for emerging sectors such as servers and storage.

Although Lenovo's PC business is slowly growing amid a worldwide decline, the company is trying to expand its presence in various areas to better embrace the mobile era, said Wang Jun, an analyst at Beijing-based consultancy Analysys International.

Also on Tuesday, Lenovo released co-branded server and storage products with US data-storage company EMC Corp.

The two companies formed a joint venture last year to develop server and storage equipment.