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Interact with Ford and experience a greener future

(China Daily)
Updated: 2009-04-20 07:50

Demonstrating its commitment to a greener, smarter and safer future, Ford Motor Company is displaying a series of exciting vehicles and leading technologies through exciting and fun interactive displays at the Shanghai Auto Show (W5 stand).

Drive green

Ford new EcoBoost engine technology combines turbo charging with very precise direct gasoline injection to deliver excellent driving performance with less fuel, less CO2 and less stress on your wallet. This important engine technology is destined for China in the future, and you can experience it today.

Are you a good driver? Visitors to the Ford stand can participate in the Safety Driving Challenge or try their hand at the EcoBoost Slot Car Challenge with a distinct 'green' twist at the finish of each race.

Drive smart

Cars and music have always traveled together, and this year Ford will feature Ford SYNC technology that connects you with your car and your favorite digital music device.

Ford SYNC - developed with Microsoft - is much more than a cool way to play tunes. SYNC connectivity technology is an advanced voice-controlled in-car communications and entertainment system that links you to your digital surroundings. Ford SYNC allows drivers to focus on the road while enjoying all the entertainment and communication comforts of their car. SYNC technology is featured in a new Ford Flex with V6 EcoBoost engine.

Drive safe

At Ford, safety is a top priority. Ford's Drive Safe zone will show visitors exactly why the Ford Mondeo, Ford S-MAX and Ford Focus have all received praise from independent safety organizations. In fact, Mondeo and Focus have earned C-NCAP five-star ratings for occupant protection.

At the Safety Touch Table, Ford's Drive Safe training initiative translates Ford's numerous safety awards into real-life experiences, demonstrating Ford's commitment to safety on the road.

Ford iosis MAX

Making its first Asia-Pacific appearance, the iosis MAX concept car features Ford's celebrated kinetic design language, EcoBoost engine technology and PowerShift transmission.

Recently debuted at the Geneva Motor Show, the iosis MAX has dramatic looks and a striking pearlescent 'Limelight' color, which is complemented by innovative solutions that enhance its practicality and environmental performance.

"Although it isn't a forerunner to a specific production vehicle, the iosis MAX clearly highlights how kinetic design is evolving and can be applied with stunning results. The iosis MAX marks the next stage in the evolution of kinetic design, and showcases a number of affordable engine technologies that will make a difference to the environment and our customers' pockets," said Martin Smith, executive design director, Ford of Europe.

New Fiesta

Ford recently launched the new Fiesta in China. This exciting and sophisticated small car hails from Ford's global product line and shares the same advanced technologies as its European counterpart. In China, the new Fiesta's sales performance is 60 percent ahead of target so far.

The new Fiesta is available in 10 color choices and is available as a five-door hatch or as a four-door sedan, with 11 models. Both feature comprehensive safety features, kinetic design, engaging interior, fuel economy (class-leading NEDC fuel consumption at 6.2L/100km) and driving qualities well tuned to maneuver with agility through tight urban spaces.

The Ford iosis MAX will make its first Asia-Pacific appearance in Shanghai.

The new Fiesta launched in China shares the same advanced technologies as its European counterpart.

The 'EcoBoost Slot Car Challenge' among the activities on offer in the Ford booth.