China's internet advertising is expected to expand by 53.07 percent this year, approximately one percent higher than the previous prediction of 52.2 percent in January, according to the Data Center of the China Internet (DCCI) report.

The total revenue of the network advertising market reached 4.98 billion yuan (US$663 million) in 2006, excluding Internet search engine advertising, taking about six percent of the whole advertising market, including print and television.

DCCI figures show China's overall Internet advertising market reached 3.27 billion yuan in the first half. The expansion maintained a good  momentum and was expected to grow 32.5 percent in the second half, due to the Olympic Games-related advertising and the increasing emphasis on network advertising in traditional industries.

A report released by China Internet Network Information (CNNIC) in July said China's Internet users totaled 162 million in the first half, compared with 137 million last year.