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Google to sell online ads on China Telecom

(Shanghai Daily)
Updated: 2007-04-25 14:00

GOOGLE Inc, owner of the world's most-used Internet search engine, signed an agreement with China Telecom Corp to sell online advertising on 400 Websites operated by the nation's biggest Internet service provider.

The companies will share revenue from the online ads, Mountain View, California-based Google said today in an e-mailed statement, without giving financial details, according to Bloomberg.

The agreement is Google's third partnership with a Chinese telephone carrier in the past year as the company seeks to gain market share in the world's second-biggest Internet market. Baidu.com Inc.'s share of China's search market was triple that of Google's during the fourth quarter.

Shares of China Telecom rose 0.5 percent to HK3.89 (50 US cents)as of 10:44am inHong Kongtoday. Google's shares fell 0.3 percent to US$477.53 yesterday in Nasdaq Stock Market composite trading.

Microsoft Corp signed an agreement with China Telecom in September 2006 to provide the carrier's 114 directory Web site with search services. Google's agreement with China Telecom won't affect the carrier's relationship with Microsoft, Marsha Wang, aBeijing-based spokeswoman for Google, said today by telephone.

Google and China Mobile Ltd, the nation's biggest wireless carrier, began offering Website searches on mobile phones in January. The Web company signed an agreement with the parent ofChina NetcomGroup Corp (Hong Kong) Ltd., the nation's second- biggest Internet service provider, in February to provide search service for the carrier's Cncmax.cn Website.