In search of real live
In an age of viral labels and AI-generated content, young viewers increasingly value stories that present influencers as complex human beings.
Communication University of Zhejiang. [Photo provided to China Daily]
One of Wu's favorite programs is When Life Shines on Douyin, the Chinese version of TikTok. Produced by the Douyin Trends team, the series delves into the personal stories of internet celebrities, revealing the lives they lead beyond the spotlight to uncover the struggles and emotional scars hidden behind their fame.
For Wu, the appeal goes far beyond its convenient length. He first discovered the series through an episode about poet Yu Xiuhua, but soon realized it offered more than a typical profile: the program explores confusion, anxiety, and inner conflict — experiences that resonate deeply with many young viewers.
"Labels are everywhere online these days. But I don't want to see a flat tag. I want to understand a real, three-dimensional person. This show allows me to do that," Wu said.
