Beyond the Chinese mainland, the collection will also be available through selected H&M channels in South Korea, Thailand, Singapore, and Australia.
Wei sees the partnership as an opportunity to introduce Jacques Wei to a broader, multicultural audience, allowing more people to understand and appreciate contemporary Chinese design. The collaboration has also helped the brand gain valuable experience in large-scale commercial operations.
Zodiac-themed New Year fashion, in Wei's view, is a way to express cultural identity and emotional anticipation for the year ahead. "As the most immediate form of self-expression in daily life, clothing makes the ritual of celebration more tangible and more human," he says.
