New Folk Art, New Style, New Life, an ongoing exhibition at the National Art Museum of China, introduces the emerging trend of reviving folk arts through a variety of fine works, on show until Feb 1.
The exhibition explores new forms of traditional handicrafts rooted in agricultural customs, now being integrated into rural development. For example, the role of modern design in making handmade patterned fabrics has become more appealing to consumers.
It also examines the influence of digital living on the marketing and branding of folk arts, and the importance of education in cultivating new-generation artists and designers to continue the wisdom embodied in folk traditions.
