China's IP Ultra Gobi to debut intl event in Saudi Arabia

Launched in 2006, Ultra Gobi is hailed as China's top-tier outdoor event with the largest scale and the highest number of participating teams nationwide. To date, it has attracted a total of 79,639 participants.

As the first Chinese homegrown sports-cultural IP to expand internationally through an IP-based partnership model, Ultra Gobi not only brings fine traditional Chinese culture to the global stage, but also boosts people-to-people ties between China and Saudi Arabia, and revitalizes the ancient Silk Road.

Wu Xinxin contributed to this story.