Domestic truffles give the distinctive smell of international success

A breakthrough in preservation technology has extended the shelf life of fresh truffles from 20 to 45 days, enabling overseas sales. Lei adds that the company's products are exported to France, Germany, the United Arab Emirates, and other countries.

Statistics show that China's truffle exports grew markedly to approximately 45.4 tons in 2024. In 2023, China's export volume had already accounted for nearly one-third of the global truffle trade.

With improved ecological conditions, truffle-producing areas in China are expanding. Zhao Yongchang, a researcher at the Yunnan Academy of Agricultural Sciences, notes that, in addition to traditional production areas such as Yunnan and Sichuan, truffles are also produced in the Beijing-Tianjin-Hebei region, Inner Mongolia, and Northeast China, further boosting the country's truffle output.

Zhao acknowledges that due to species differences and insufficient brand accumulation, domestic truffles still have a price gap compared with European truffles. However, with technological advances and brand-building, Chinese truffles are expected to shine brighter in the global market.