Master Kong joins Donghua University and RICO LEE for carbon-neutral fashion show

"As a national brand, this show, co-created with top design talents, is a concrete action to practice ESG," Chen Yingrang, CEO of Master Kong Holdings, said. We will keep advancing the lightweighting, reuse, and recycling of packaging materials to make green, low-carbon living accessible to all."

Li Weigang, founder of RICO LEE, highlighted the collaboration's innovative value: "The trendiest outdoor wear can come from yesterday's beverage bottles; cutting-edge protection and full-scale environmentalism are not mutually exclusive." He added that this partnership isn't just about creating clothes, it's about mapping a feasible path for sustainable outdoor life.

Supported by low-carbon service platform CarbonNewture and third-party auditor CTI, the show officially obtained carbon-neutral certification. In addition, the show will be included in the annual projects of the United Nations Global Compact's "GDI for SDG" pilot initiative, as the only Chinese food enterprise awarded the "Forward Faster Early Mover" title in this field.