The third Silk Road International Cultural and Art Carnival was held from Oct 1 to 8 at the Silk Road Paradise in Xi'an, creating a unique holiday experience for tourists.

The carnival is held at Silk Road Paradise. [Photo/Xi'an news network]

Silk Road Paradise became an immersive runway where Silk Road culture and global style intersect, with seven major themed blocks constructed as a cultural corridor. Here, the melodious folk songs of Belarus and the romantic music of Italy composed a symphony of civilization dialogue across mountains and rivers.

The large-scale musical Sound of the Silk Road, combined with hundreds of interactive performances and grand parades, outlined a cultural picture of the Silk Road, showcasing Shaanxi province's open and inclusive cultural atmosphere.

The musical Sound of the Silk Road. [Photo/Xi'an news network]

The carnival has received frequent attention from mainstream media outlets, becoming known as a distinctive cultural and tourism project that combines Chinese and Western charm to celebrate China's National Day. Related topics sparked discussions across multiple online platforms, with cumulative exposure exceeding 140 million, demonstrating the strong appeal and brand influence of Shaanxi's cultural and tourism industry.

This event is part of Shaanxi's development of "shaping tourism with culture and promoting culture with tourism". Through creative transformation and innovative development of the rich Silk Road culture, a new contemporary cultural and tourism scene is enhancing the quality and popularity of holiday cultural and tourism consumption, injecting new momentum into the high-quality development of Shaanxi's cultural and tourism industry.

Tourists enjoy a parade at Silk Road Paradise. [Photo/Xi'an news network]