Kohler forms strategic partnership with Pinduoduo to advance a new era of sustainable development

"We still see significant growth potential on Pinduoduo. With this new round of strategic cooperation, we aim to reach more young users and consumers in county-level markets, further promoting our sustainability vision. Our goal is to achieve 100 percent compound annual growth and reach 100 million consumers," Dirk Jiang, e-commerce general manager for Kohler, said. "Looking ahead, Kohler will continue to set global benchmarks while tailoring more intelligent and innovative personalized products for Pinduoduo consumers—for example, introducing pet-friendly showers designed to meet the lifestyle needs of younger generations."