Arla turns baby formula cans into wildlife meals in its recycling push
"We are committed to bringing more natural, organic dairy to Chinese families while actively embedding ourselves in local sustainability efforts,"Harrison Cheng, vice-president and head of China Arla Foods, said.
The results were announced on Sept 15 in Beijing at a ceremony attended by Danish Ambassador to China Michael Starb?k Christensen, who called the project "a living example of corporate social responsibility" in the 75th year of diplomatic ties between the two countries.
The campaign underscores how global food companies are turning to social and environmental programs as a way to win loyalty in China's competitive infant formula market, where premium branding and sustainability increasingly influence consumer choice.
wangzhuoqiong@chinadaily.com.cn
