Miu Miu taps actress Li Gengxi as new brand ambassador

Luxury brand Miu Miu named actress Li Gengxi its newest brand ambassador on Monday. As a standout talent among China's new generation of actresses, Li has won widespread acclaim and numerous honors since her debut in 2018. In 2024, she clinched the Best Actress award at the 37th China Golden Rooster Awards for her compelling performance in the film Viva La Vida— becoming the first actress of her generation to receive this prestigious prize.

Known for her versatility and magnetic screen presence, Li has brought a range of memorable roles to life over the years. Her fashion-forward and avant-garde attitude aligns naturally with the distinctive ethos of Miu Miu.