Shandong gelatin maker crunches numbers for future success

Donkey-hide gelatin maker Dongeejiao Corp Ltd is employing new technology and a new resources allocation mode to advance its plans for high-quality development.

As a result of a thorough reform process, the company's business performance has witnessed steady growth. Data from the company showed that, between 2020 and 2024, the compound annual growth rate of sales revenue reached 14.88 percent, while that of net profit reached 100.4 percent.

In 2023, Dongeejiao, which is based in Liaocheng, Shandong province, launched a "one-two-three-eight" strategy to guide the company's development during the 14th and 15th Five-Year Plan periods. 

The number "one" refers to "one positioning" as the company seeks to position itself as "the most trusted leader in nourishing products by the public".

Two refers to "double-wheel driven". The two wheels are medicines and healthcare consumer products. Based on the connotation of nourishing health, the company aims to meet people's needs for physical and mental health management throughout their entire life cycle. The two wheels promote and empower each other, driving the growth of business connotation and achieving high-quality development of the company.

Three refers to "the merging of three industries". The first industry focuses on breeding and resource supply guarantee, and ensures the sustainability of donkey-hide raw materials. The second industry focuses on the development of the main industry, creating a top stream nourishing health brand represented by Dongeejiao, and integrates online and offline resources to form full-link communication. The third industry is cultural guidance, by taking advantage of culture inheritance to tell the story of Chinese medicinal culture with nourishing national treasures, expanding new business models and new formats, and creating a "sample of Chinese medicine culture" with Dongeejiao characteristics.

Eight refers to "eight capabilities", which are industrial chain construction, brand building, omni-channel marketing, intelligent digital transformation, agile supply, research and development innovation, capital operation, and organizational support. These eight capabilities ensure the company's high-quality development.

"In the future, Dongeejiao will stick to high-quality development, taking advantage of new quality productive forces, and continuously enhance the company's core competitiveness," said a company spokesperson.

"Furthermore, we will firmly shoulder the mission of playing a leading role in the inheritance and innovation of traditional Chinese medicine culture, be the most trusted leader in nourishing products by the public, and make greater contributions to the development of the national traditional Chinese medicine industry."

zhengyiran@chinadaily.com.cn