Prada presents a new collection for the Qixi Festival
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2025-08-21 15:03
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In Prada's visual narrative, an ancient myth is reimagined against the backdrop of modern Shanghai. Bridges—with historical depth and symbolic meaning in Chinese urban culture—serve as witnesses to the unfolding story.?
A man and a woman, portrayed by brand ambassadors Li Xian and Chen Haoyu, journey through the city, crossing seven of its iconic spanning structures: Zhejiang Road Bridge, Shanxi Road Bridge, Fujian Road Bridge, Wuzhen Road Bridge, Xizang Road Bridge, Waibaidu Bridge, and Yangpu Bridge.?
The city mirrors the couple's journey: its shifting lights and shadows form a backdrop where nearness and separation coexist, echoing the rhythm of their paths.
