Legoland Shanghai Resort sees families making up 70% of visitors in first month

The newly opened Legoland Shanghai Resort has released its first month operational statistics, showing families with children aged two to 12 made up over 70 percent of total visitors.

The resort reported that its eight creative workshops have maintained steady bookings, hosting nearly 1,000 Lego building activities and engaging more than 12,000 children in experiences under the guidance.

"As a family-themed park, visitor satisfaction is important to us," said Chen Jie, general manager of Legoland Shanghai Resort. "This summer's unprecedented heat wave and high visitor numbers posed significant operational challenges, particularly for our outdoor attractions."

"Through careful observation during the trial operation period, we implemented controlled visitor flow measures to minimize waiting times and sun exposure," she noted.

Following operational adjustments, most attractions now maintain waiting times under 30 minutes. The park has hosted about 1,700 performances in its first month, including over 950 character meet-and-greets and more than 600 ambient performances, along with 100 theater shows.

Miniland, featuring miniatures of global landmarks and iconic Chinese cities built with Lego bricks, has drawn consistent visitor interest. The statistics show that the indoor exhibition has simulated 1,800 day-night cycles, with its miniature maglev train completing 16,200 round trips and the miniature Mercedes-Benz Arena (Shanghai) hosting 8,200 simulated concerts.

In the Lego City-themed area, 53,625 young participants have completed programs at both the junior and regular driving schools. The Lego Minifigure exchange program has facilitated nearly 3,000 trades, creating opportunities for social interaction among young visitors.

The resort offers various ticket packages for different family compositions, with summer promotional prices starting from 500 yuan ($69.6) for one senior and one child, 589 yuan for one adult and one child, and 928 yuan for two adults and one child.

Dining facilities report steady patronage, particularly at the Hungry Dragon Chef restaurant in the resort and the Bricks Family Restaurant in the hotel. In retail operations, the Ollie plush keychain has become a frequently requested item. Other popular merchandise includes the Ninja double katanas, Lego Minifigures, and various licensed merchandise. The resort is offering half-price dining promotions during the summer season.

The Legoland Hotel reports consistent bookings, with themed rooms, particularly the Monkie Kid-themed rooms, showing high occupancy rates. The hotel's activities program includes pajama parties, pool parties, and Lego building master competitions.

"As newcomers to the market, we're continuing to learn and adapt," Chen said. "The market response and visitor feedback have been as warm as the summer temperatures. We're grateful and will continue working to create experiences that encourage families to revisit our Legoland."