Jingmen candles light up global markets

Jingmen Xinlin Candle Industry Co Ltd, based in Jingmen city, Hubei province, annually produces 10 million candles sold to international markets.

Entering Xinlin's showroom, visitors are welcomed by the rich fragrances of various candle types—cup, ball, pillar, and decorative candles—each a vibrant masterpiece resembling a fairy tale kingdom.

At the 137th Canton Fair, visitors from Australia, Saudi Arabia, Ecuador, the Netherlands and more were captivated by the charming scents and exquisite designs of Xinlin's candles. The booth attracted over 1,100 visitors, generating a steady stream of orders.

According to chairman Tian Hanlin, the company tapped into the strong global demand for candles, particularly for creating cozy atmospheres and the growing popularity of artisanal and customized candles.

Xinlin Candle Industry has tailored its production to meet diverse customer preferences, leading to expanding markets in Europe, America, Southeast Asia, Africa and the Middle East. The company has registered trademarks domestically and internationally, adhering to industry standards of different countries.

Innovating for festive occasions, Xinlin designed candle styles according to the market demand, such as introducing pumpkin-shaped candles for Halloween and diversifying its Christmas tree candle colors. Their eco-friendly gypsum cup candles have garnered interest, especially in the Middle East, for their biodegradability.

Xinlin has specially launched developed themes candles, featuring Chinese-themed candles like Peking opera masks and panda motifs. More than 10,000 scented candles in the style of blue-and-white porcelain vases are sent to the Middle East.

With an annual production capacity exceeding 10 million candles in 2024, all of which are exported to international markets. Xinlin Candle Industry's development story showcases its commitment to cultural diversity, showing how even small candles can light up the global market.