Transnational road freight opens up opportunities

One journey, two tongues

Despite his 20 years of driving experience, truck driver Li faced a new challenge on his first trip across the border into Vietnam. "My phone had no reception and the navigation system failed," he said. "I couldn't connect online, which made me feel blind."

Help came from Nguyen Quy Hoi, a Vietnamese logistics partner assigned to accompany him from Lao Cai to Hanoi. Though the two shared no common language, they forged a partnership through technology and trust. Using a translation app, Nguyen sat in the cab beside Li for the entire journey, assisting with customs paperwork, directions and even mealtime communication.

Despite the success of the journey, the road wasn't without bumps.

"Before departure, our company installed a new navigation system in my truck — but it didn't work once we got into Vietnam," said Li.

"Even my mobile phone, with an international plan, couldn't connect. I didn't realize the issue until I was already on the highway in Vietnam."

Yamamoto, from the Asian Development Bank, acknowledged the need for more operational experience.

"As the CBTA has only recently become active, it's crucial for more operators from participating countries to join and gain firsthand experience," he said. "This will help us fine-tune the process and ensure smooth implementation across the region."

On the Vietnamese side, logistics companies are eager to participate — but need better access to information.

"Most Vietnamese companies still don't know how to apply for GMS permits," said Ha Tien Dat, head of Vietnam-based Datani Logistics Co. "We hope more guidance will be provided."

Ha, who obtained practical knowledge through his Chinese partners, now assists Chinese logistics firms with customs declarations and other cross-border procedures.

"We want to send Vietnamese trucks deep into China, too," he added.