XCMG puts on spectacular show for clients at customer festival

During the seventh XCMG International Customer Festival held from May 20 to 23, more than 2,000 clients converged in Xuzhou, Jiangsu province, to participate in green-development marketing, specialized exhibitions of engineering machinery, as well as experience Xuzhou's distinctive culture. They gained in-depth understanding of the advantages of Xuzhou's engineering machinery industry and savored the unique culture of the city.

This customer festival was not only a grand event showcasing the brand image of XCMG but also an important platform to help global customers understand Xuzhou in depth. Amid the global economic changes and accelerated restructuring of industrial supply chains, the construction machinery manufacturer has responded to challenges, seized development opportunities and demonstrated strong resilience.

XCMG exports its products to more than 190 countries and regions, bolstering its globally renowned brand in the engineering machinery industry.

Beauty of machinery

After years of brand accumulation, the festival has continuously promoted Xuzhou's urban culture, serving not only as an accelerator for XCMG's globalization but also as a golden business card for Xuzhou as a "hub city of Chinese engineering machinery", and a cornerstone for building an advanced manufacturing cluster.

At the opening ceremony, the XCMG Product Light Show showcased nearly 80 units of various types of cranes including wheeled, crawler, tower and truck-mounted. Among them, six G2 130-metric ton wheeled cranes lifted a 60-meter long, 15-meter wide, 7-ton curved screen. With 2,500 colorful lights flashing in sync, the light show highlighted the 82-year history of XCMG.

During the performance, 2,000 drones displayed welcome messages in multiple languages. By highlighting XCMG and Xuzhou's cultural and tourism elements, the event showcased the cultural characteristics of Xuzhou's engineering machinery, embodying the company's philosophy of "helping build a green and beautiful future".

Following the drone show, the technological and futuristic XCMG AI Mechanical Storm dazzled the stage with eight aerial work vehicles and dancers performing with vigorous movements and agile postures, conveying the vitality and possibilities of the "Intelligent Manufacturing in China" brand.

The XCMG Fu Splendor Globe showcased the cultural heritage of Xuzhou in previous years. Dancers dressed as millennium-old terracotta warriors marched to the beat with robust dance moves, embodying XCMG's confidence in global competition. Adorned in traditional Chinese attire, they displayed cultural symbols such as the Silk Road and the Great Wall of China.

At the event, an automobile crane named "Old 5 Tons" was showcased through light shows, product stories and videos. As a symbol of an era, Old 5 Tons is not only the pioneer in China's engineering crane industry but also the enlightenment vehicle for the first generation of hoisting machinery in China.

Steel fleet

As one of the earliest Chinese engineering machinery brands to go global, XCMG upholds the mission of "leading engineering technology, equipping a better future" and anchors the corporate vision of "building a world-renowned enterprise and climbing the global industrial peak". With outstanding products, technologies and solutions, XCMG meets the needs of global customers and serves global infrastructure construction.

From the Simandou iron ore mine in Guinea to Saudi Arabia's futuristic city Neom, from wind farms in Europe to mines in Indonesia, XCMG is committed to accurately responding to market demands. Each solution stems from a deep understanding of local regulations, standards and operational habits, pushing the boundaries of engineering machinery.

On the evening of May 20, at the scene of the seventh XCMG International Customer Festival, Yang Dongsheng, chairman of XCMG Group and director and Party secretary of XCMG Machinery presented golden keys to six valuable customers, along with the delivery of a batch of high-end cranes, smart mining equipment, and complete road equipment. Seeing this scene, one customer commented, "These are not just machines, but solutions."

Led by the XCA900L8-1 all-terrain crane, 16 cranes paraded past the viewing platform toward the global markets. These star products, with their superior adaptability to various working conditions, intelligent control systems and low energy consumption design, will inject momentum into global sustainable development.

To more accurately welcome customers from around the world, the festival provided personalized services based on customer preferences, including large-scale live performances like Splendor of Pengcheng, and visits to scenic spots like Pengcheng Qili Alley, Huilongwo and Baolian Temple.

Although the seventh XCMG International Customer Festival officially opened on the evening of May 20, many clients arrived in Xuzhou and at XCMG two or three days earlier. Apart from witnessing the latest production of green and intelligent engineering machinery at the factory, they also engaged in shopping and entertainment.

One such client is Situ Yi, who is engaged in the engineering machinery leasing business in Australia, owning 4,000 units of earthmoving and mining machinery. He has attended two XCMG International Customer Festivals. Returning to Xuzhou and XCMG, he said: "In just one year, I didn't expect Xuzhou and XCMG to undergo significant changes. Pengcheng Qili Alley is becoming more beautiful, XCMG's products are becoming more intelligent, and there are more environmentally friendly products."

XCMG Indonesia distributor Li Dehua has participated in three XCMG International Customer Festivals, each time feeling like "wanting to come back when leaving". He said: "We have been cooperating with XCMG for 20 years. With XCMG's strong support, the company has expanded channels, established networks in Indonesia and continuously grown. We now have 1,000 employees, which are the results of sincere cooperation between both parties."

This year marks the 20th anniversary of Thai client Chen Bingsong's cooperation with XCMG. He is currently the exclusive agent for XCMG products in Thailand after purchasing multimillion-dollar new energy loading machines. Li said: "XCMG's products range from small to large, with a wide variety of models, and they offer excellent value for money. Particularly in the field of new energy engineering machinery, they are developing rapidly. Working with XCMG feels like being part of a family."

The XCMG International Customer Festival has transcended beyond being a typical corporate marketing event, evolving into a cultural event where Chinese manufacturers engage in dialogue with the world. This event not only reflects the rise of the Chinese engineering machinery industry but also outlines the globalization blueprint of the Chinese engineering machinery industry, XCMG said.