Tiffany shines in coastal conservation initiative

Jewelry brand Tiffany & Co. launches Love For Our Oceans on the Chinese mainland, an initiative committed to improving mangrove conservation and awareness through sales of T Smile by Tiffany cord bracelets in support of the Mangrove Conservation Foundation (MCF). The initiative aims to foster a thriving mangrove ecosystem, enhance the well-being of local communities and strengthen resilience against climate change through the restoration and conservation of mangrove wetlands in China.

The T Smile by Tiffany cord bracelets are crafted from ocean-bound plastic bottles. Uplifting the House's longstanding commitment to helping to safeguard the beauty of the natural world, the initiative showcases Tiffany & Co.'s dedication to helping to preserve the oceans — a source of eternal wonder and joy.

With the launch of Love For Our Oceans, Tiffany & Co. proudly supports mangrove wetland conservation — marking a milestone in the House's commitment to sustainability. Mangrove wetlands can serve as the “coast guards” in ocean conservation. These unique ecosystems, where land meets sea, can function as natural barriers — helping to shield coastlines from waves and storms, purify water, sequester carbon and regulate climate. By protecting these marine forests, Tiffany & Co.'s initiative aims to support not only coastal habitats but the very foundation of oceanic health.