Shanghai International Coffee Culture Festival 2025 is set to kick off

The Grand Halls, a new landmark on the North Bund, will offer limited public tours with 50 daily slots. Nearby commercial complexes including Sinar Mas Plaza and Raffles City will roll out membership perks and interactive experiences.

In addition to the rich offline activities, digital platforms will amplify the coffee celebration, with Meituan launching a guide to coffee shops and bars and distributing 10,000 daily vouchers, and Ele.me pledging to distribute 1.5 million free coffees annually through partner outlets.