African fashion is more than just clothing
Designers showcase their talent, proving the continent has its place in luxury goods, global trade and cultural exchange, He Qi reports.
At AW25, Africa Reimagined brought 22 leading designers from 12 African countries, each showcasing how African fashion blends culture, heritage and sustainability with modern luxury. The program included a trade show, panel discussions, and a runway show, aimed at expanding market access and securing commercial opportunities.
"By participating in Shanghai Fashion Week, African brands are not just gaining exposure, they are positioning themselves as key players in the global fashion industry, expressing their willingness to diversify beyond their home markets to fashion capitals such as Paris and New York, and to expand into new markets across Asia and beyond," adds Ryder.
Among the participants was South African designer Amza Niyonzima, founder of Masa Mara, which weaves Rwandan symbolism into futuristic streetwear.
"We are here, we are the brave ones, we are the ones that believe our spirits should be shared throughout the world," declares Niyonzima, whose brand was awarded the 2017 NNUA Young African Fashion Innovative Award. "It's a great joy to be in Shanghai. It's our first time coming to China. We see so many similarities between African and Chinese cultures," Niyonzima adds.
