China embraces winter's chill
Geographical diversity and new offerings are resulting in a panoply of experiences designed to make the most of the cold season, Yang Feiyue reports.
That figure is expected to keep growing following the unveiling by the State Council of an ambitious plan to transform the ice and snow economy into a new economic driver, targeting a market size of 1.2 trillion yuan ($164.8 billion) by 2027, and 1.5 trillion yuan by 2030.
Destinations are increasingly promoting the integration of winter tourism with sports and local culture to add excitement to the traveler experience. They are focusing not only on beautiful landscapes but also tapping into new business models that integrate gourmet food, hot springs, folk culture, shopping, sports, and educational programs.
With the Asian Winter Games happening in February, China Daily is taking the opportunity to explore some of the finest new winter experiences, each optimized for its specific location.
