WIC·MIC explores Digital Central Axis in Beijing

The World Internet Conference (WIC) Digital Academy hosted a WIC·MIC (Mentor Insights Connection) event in Beijing on Jan 17, bringing together key figures from the Digital Central Axis project to explore how technology is shaping the preservation and revitalization of cultural heritage.

Part of WIC·MIC's digital culture series, the event attracted more than 60 senior representatives from government departments, WIC members, prominent internet companies and universities.

The event featured three speakers from the Digital Central Axis project, namely Li Chaoqun, product director of Tencent SSV digital culture lab; Liu Chen, head of IP operations at Uniblue and operations head for "Night at the Central Axis;" and Ge Hao, director of cultural tourism at Unicom Digital.

The Beijing Central Axis, a historic landmark, represents the heart of the city's architectural and cultural identity. In July 2024, the United Nations Educational, Scientific and Cultural Organization (UNESCO) officially added the Beijing Central Axis, titled "A Building Ensemble Exhibiting the Ideal Order of the Chinese Capital," to its World Heritage List.

The Digital Central Axis project reflects the growing trend of combining tradition with cutting-edge technology to ensure the sustainability of cultural heritage in the digital age.