The show must go on
Cinema operators rewind the plot and add attractions to bring moviegoers back to the big screen, Wang Qian reports.
Chen Zhixi says with Be Loved & Be Rich as a starting point, Wanda Film plans to introduce a series of content ecosystems in their cinemas nationwide, including exhibitions of magical shows, intangible cultural heritage fairs and lifestyle markets.
Along with the exhibition, goods stores have opened in three branches of the Wanda cinema chain in Beijing, Shanghai and Jinjiang, Fujian province. During the Spring Festival period this year, the store will expand to cover the chain's 30 locations nationwide. Currently, the stores offer a wide range of products related to film culture, art collections and quality lifestyle items. Statistics show that the cinema chain owned 905 cinema complexes with 7,546 theaters in China by the end of 2023.
"In the cinemas of the future, people can not only come to watch movies but also visit exhibitions, wander around, make friends and enjoy themselves," Chen Zhixi says.
Contact the writer at wangqian@chinadaily.com.cn
