A beautiful combination

Franck Serrano, the Cultural Consul of the French Consulate General in Shanghai, expressed that, "collaborating with the Louvre, L'Oréal has launched a three-year cultural project called 'Of All Beauties,' inviting audiences to explore the Louvre's collections from a fresh perspective. This collaboration model has now extended to China, with the strong support of the National Museum of China, showcasing the development and inheritance of Chinese aesthetics and the evolution of beauty throughout history. This partnership not only symbolizes the deep-rooted cultural cooperation between China and France but also highlights the richness and diversity in promoting French culture in China.''

Last year, in celebration of its 115th anniversary, the L'Oréal Groupe unveiled its global initiative, "Essentiality of Beauty," and entered into a three-year partnership with the Louvre to explore "Of All Beauties."