iQIYI reinforces lead in the suspense genre with 7 new titles

iQIYI, China's leading online entertainment platform, announced this month the return of its acclaimed "Light On Theater" featuring seven new titles to celebrate the fifth anniversary of this suspense-themed drama brand.

With star-studded casts and renowned production teams, the lineup aims to strengthen the company's leadership in suspense storytelling and showcase the success of its genre-driven model.

The new slate follows the distinctive style of "Light On Theater" with gripping narratives and rich character development to explore the depths of human nature. Highlights include the drama Low IQ Crime, which brings a fresh dark comedy element to the genre, and Let Wind Goes By, which premiered on Thursday and breaks new ground as one of the first suspense series set in Northwest China as it follows two generations of police officers entangled in a complex web of relationships.

The lineup also features A Life for a Life, a compelling prison drama exploring the dynamic between a detention officer and an escaped convict. Other anticipated titles include Drifting Away, Dead End, Breaking the Shadows and Justifiable Defense.

"Our dedication to premium suspense content has created an incredibly engaged viewer base, with high-quality productions driving strong user retention," says Dai Ying, iQIYI's senior vice president and head of "Light On Theater."

"We have kept innovating our content possibilities and boldly pushing the boundaries of storytelling within the genre to surpass audience expectations consistently."

Since its launch in 2020, "Light On Theater" has emerged as one of China's first and most influential drama brands, offering a curated collection of premium suspense series. The label's breakout hit, The Bad Kids, debuted that same year and became a cultural phenomenon. The series earned critical acclaim and dominated social media conversations, setting a new benchmark for Chinese suspense storytelling with its masterful pacing and nuanced exploration of social issues.

This pioneering success has since sparked a surge in high-quality suspense productions across the industry, helping establish suspense as one of the most sought-after genres in Chinese entertainment.

Building on the success of "Light On Theater," iQIYI has expanded its genre-based approach with "Love On Theater" for romance and "Laugh On Theater" for comedy series, both of which have been well-received by audiences. This year's launch of "Dajia Theater," meaning "master of literature," and "Weichen Theater," meaning "tiny dust," which focus on literary adaptations and innovative mini-series, respectively, further demonstrates iQIYI's commitment to serving diverse audience preferences while maintaining premium production standards across genres.

"Light On Theater" has also gained overseas recognition for its premium content, becoming increasingly popular among global audiences in addition to traditional genres like fantasy period dramas.

Standout series The Bad Kids and The Long Night won consecutive awards at the Asia Contents Awards (ACA) of the Busan International Film Festival. At the same time, Why Try to Change Me Now marked a milestone last year as the first Chinese-language series selected for the Berlinale Series Award.

The strong reception in overseas markets demonstrates how iQIYI's meticulously crafted stories resonate with audiences through their universal themes of human nature. Notably, The Bad Kids was adapted into a local version in Japan in 2024, highlighting its widespread appeal.