Craftsmanship and entrepreneurship contribute to rural vitalization in Ningbo

A dazzling array of Polish ceramics, the aroma of freshly brewed coffee and the ambiance of a grassy courtyard fill the quaint shop with a rich sense of sophistication. However, this scene is not set in a bustling modern city but in a small village in Zhejiang province.

Located in Ningbo's Yongwang village, Strawberry Cafe, whose unique selling point is that it combines ceramics with coffee, is one of many businesses that have popped up in recent years, attracted by the village's quaint atmosphere.

Spearheaded by Wang Qiong, from Ningbo, the cafe was opened last year and has quickly found itself popular with locals and visitors.

"When you come to the countryside, you feel incredibly relaxed. I can engage with more customers because it's only in rural settings that you can truly unwind," Wang said.

"Our Polish ceramics draw inspiration from nature such as flowers, birds and insects, that reflect the elements of the countryside. Therefore, they harmonize perfectly with the rural surroundings," she said.

The authorities in Yongwang provided favorable conditions for Wang to open her coffee shop, which prompted her to make up her mind.

"Having been in business for over a year, it has already exceeded my expectations," she added.

Yongwang village is a standout rural community excelling in rural vitalization, and is home to many innovative projects, which have led to repeated honors and awards.

Located in Zhenhai district, the 2.69-square-kilometer village has received numerous provincial accolades for its picturesque environment and effective governance. In 2022, it was designated one of the inaugural provincial-level "Future Villages".

Guo Chengjun, the village Party secretary, aims for dual growth in the village's economy and residents' incomes, creating a future rural community where locals prosper, newcomers settle comfortably and returnees thrive in entrepreneurship.

According to Guo, in recent years Yongwang has utilized idle resources within the village, focusing on rural innovation and cultural industries. They have established the "Rural Youth Innovation Hub", integrating offices, homestays, youth apartments and distinctive neighborhoods.

Artisan Tribe is a prime example, dedicated to creating a hub for artisans and transforming traditional crafts into lucrative new industries that benefit the community.

In recent years, time-honored brands like Yong's Gourmet and Jaragou have collaborated with these local artisans and enterprises. This has driven sales of related products to exceed 80 million yuan ($11 million).

Artisan Tribe came into being by using idle space in Yongwang.

In addition to showcasing traditional crafts and selling unique products, the tribe brings together artisans while introducing interactive projects such as intangible cultural heritage research and learning, and cross-border exchanges among artisans.