Show highlights fashion becoming functional
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2024-12-03 10:45
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"Today's New Tech Wear design combines functionality with a shift from the previously rigid fabrics, creating garments that are both comfortable to wear and possess a strong sense of trendiness and functionality," Yiu explained, citing examples such as windbreaker jacket and parachute pants, which have become highly popular in this trend.
Based on the increasing trend towards personalized consumer preferences, Yiu expressed that the plan for the next three to five years is to introduce more sub-brands and different series to cater to diverse consumers.
"However, our functional clothing will definitely see a rise as consumers nowadays place a greater emphasis on functionality," Yiu added.
