Villages make a world of difference

Shibadong in Hunan province is one of the seven Chinese villages recognized as the Best Tourism Villages 2024 by the United Nations World Tourism Organization, for their blend of cultural preservation and sustainable tourism. CHINA DAILY

They encompass different communities including the Hakka, Miao and Hani people, each presenting a distinct perspective of China's multifaceted identity.

Launched in 2021, the Best Tourism Villages program honors destinations using tourism as a vehicle to preserve landscapes, cultural practices, and ecological and culinary diversity. With this year's additions, China now has 15 villages on the list, the highest number in the world, reflecting the country's commitment to preserving rural heritage.

Rural tourism has emerged as a pivotal economic driver in the nation, as destinations welcomed 2.25 billion visitors in the initial three quarters of this year, yielding 1.32 trillion yuan ($182.46 billion) in revenue — an approximate 10 percent rise compared to the previous year, as reported by the Ministry of Culture and Tourism.