German firms deepen commitment to China market at CIIE

Another long-standing CIIE exhibitor, German cleaning equipment manufacturer Karcher, also participated for the seventh time and first introduced its sub-brand Hawk at the technology and equipment zone of the expo.

"As a long-term supporter of CIIE, we are honored to witness the show's success," said Marco Cardinale, Karcher's chief technology officer. "The spillover effects of this exhibition have been instrumental in expanding our sales, production, and brand presence in China over the past seven years."

Cardinale added the company has also established a new R&D center in Suzhou, Jiangsu province, to drive local innovation and reinforce its presence in the China market, with the recent launch of a phase-three expansion project of its factory in Changshu, adding a 6,000-square-meter facility to its existing 40,000-square-meter space.

This year marks the tenth anniversary of the Sino-German Comprehensive Strategic Partnership, with bilateral economic and trade cooperation between China and Germany continuing to deepen.

According to data from Bundesbank, Germany's central bank, German direct investment in China reached €7.3 billion ($7.83 billion) in the first half, compared to €6.5 billion for the same period of 2023.