Sustainability is in fashion for Estée Lauder

During the ongoing 7th China International Import Expo (CIIE), the beauty brand Estée Lauder conveyed the concept of sustainable fashion through innovative material exhibition booth design.

Collaborating with the Tongji University's College of Design and Innovation, Estée Lauder recycled all the PETG materials used in constructing the exhibition booth, granulating and recycling them while demonstrating their commitment to sustainable fashion.

Participating for the sixth time in the CIIE, the company has brought nearly 100 new products from its 17 brands to this year's expo.

"Through the CIIE, we pay tribute to the deep friendship between the group and China, and we are committed to deepening exchanges and cooperation with local consumers and partners,'' said Fan Jiayu, president and CEO of Estée Lauder Companies China.

"Chinese consumers are increasingly becoming an important source of inspiration for us. We are full of confidence in the Chinese market and look forward to strengthening communication continuously, allowing Chinese inspiration and global opportunities to be mutually beneficial."

Over the past six years of participation in the CIIE, the group has successfully introduced five new brands and thousands of new products through the expo, including the high-end fragrance brand Kilian, Editions de Parfums Frederic Malle, and the artisanal perfume brand Le Labo.