Japanese consumer goods giant Kao reaffirms commitment to China

Japanese consumer goods giant Kao Corp reiterated its commitment to the Chinese market with more technological innovation and diversified product lines at the China International Import Expo on Wednesday.

Takeyasu Masaru, chairman and president of Kao (China) Holding Co Ltd, said: "The company has participated in the CIIE for seven years. This year, the company not only unveiled new products but also introduced the cutting-edge beauty technology at the expo."

"With such efforts, the company aims to deepen its presence in diverse daily life scenarios through innovation and collaboration, strengthen our connection with consumers and become a trusted partner in the Chinese market," he added.

The CIIE has become a key platform for Kao to unveil its newest products and technologies. This year, the company debuted several products, including moisture care sun cream and latest products specialized for Chinese infants.

Yan Jiangying, director-general of China Association of Fragrance Flavour and Cosmetic Industries, said that Kao has participated in the CIIE for seven consecutive years, which underscores its "unwavering commitment" to this global trade platform and its strategic focus on the Chinese market.

"Through the CIIE, Kao not only showcased its products but also demonstrated its dedication to technological advancement and market expansion, reinforcing its commitment to China's growth," she said.