Rural charms harvest online appeal

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Thanks to the popularity of short-video platforms, they share their lives online and use the internet as sales channels.

These channels not only bring higher incomes but also inject new life into the country's rural vitalization.

Data from Douyin shows that last year, the platform had about 176 million rural content creators, posting more than 1 billion videos and selling about 4.73 billion orders of agricultural products.

According to data from the Ministry of Agriculture and Rural Affairs, from 2012 to the end of 2022, over 12.2 million people had returned or moved to rural areas with the aspiration of starting businesses. The number is expected to reach 15 million by 2025.

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