The 2024 Spring Festival Gala's segment "Nian Jin" showcased 20 traditional patterns spanning the Han, Tang, Song, and Ming dynasties through costumes, featuring classic designs like butterfly motifs, orchid motifs, and gourd motifs.
This program not only captivated the audience but also ignited a new wave of interest in modern Chinese-style clothing, which is called Xinzhongshi, or New Chinese Style. Data from JD.com reveals that as the Spring Festival Gala live broadcast commenced, transactions for modern Chinese-style clothing on the platform surged by 215% year-on-year, with hanfu (traditional Chinese dress) categories experiencing a 325% increase.
