Hundred Flowers confirms culture is hot ticket
"China is currently one of the few countries where the market share of domestic films surpasses imported blockbusters," said Yin, adding that this was a testament to the progress achieved by local talent.
According to statistics from the China Film Administration, the top sector regulator, in 2022 and 2023, box-office grosses from home productions accounted for 84.85 percent and 83.77 percent respectively of annual cinematic revenues.
Director Wuershan, who is known for the Creation of the Gods series, said he believes that with its millennial history, Chinese civilization offers plentiful inspiration for domestic artists.
The rise in popularity of films about traditional culture has sparked an increased interest among young audiences in exploring cultural heritage, he added, saying that he has found that more young theatergoers have begun visiting museums and showing interest in traditional Chinese medicine and martial arts as a result.
"The Chinese film industry still has a long journey ahead. Don't let the length of the road deter you — once you take the first step, you will reach your destination," he said.
Contact the writer at xufan@chinadaily.com.cn
