Bottega Veneta launches Qixi 2024 campaign

Bottega Veneta launches its 2024 Qixi campaign starring Du Juan, Zhou Yutong, and Mika Hasizume. With photography by Yuan Xiaopeng and film direction by Guo Dongxun, the campaign has been shot at rural locations featuring bridges and bodies of water.

Alluding to the origin story behind Qixi, in which Zhinü and Niulang meet on the bridge of magpies over the Silver River, the campaign’s imagery also evokes broader themes of journey, crossing, and encounter. Inspired by its roots in the historic trade city of Venice, Bottega Veneta has long been aligned with movement and meeting points, as expressed through its signature Intrecciato leather weave.

The campaign spotlights Bottega Veneta’s Qixi capsule collection, including Orbit trainers; Cabat bag; an exclusive edition of the Kit bag, only available in China; Candy Wallace with woven heart; a small Andiamo and Mini Wallace in a new pink shade of Bliss Washed; and a special heart-shaped edition of the Solstice bag.

With wide-angle shots paired with powerful portraits, the campaign — which will run under the hashtag #TheSceneryWithYou — showcases each Bottega Veneta look against the vibrancy and vastness of natural backdrops. The inspiration of nature has been a recurrent feature of Matthieu Blazy’s creative direction, including the brand’s Summer Solstice campaign, shot on location in Lanzarote, and the AW24 collection, which was inspired by the landscapes of Calabria in Southern Italy, in particular the cactus.

The campaign film is accompanied by music from Sega Bodega, a regular collaborator with Bottega Veneta. Drawing on Qixi’s themes of romance and yearning, his composition is inspired by popular 1980s Cantopop band, Beyond.

Alongside Du Juan, Zhou Yutong, and Mika Hasizume, the Qixi campaign features models Li Chengyuan, Houjing Cui, Liu Han, and Tianqi Zhang.