Touch of humor to go with your daily milk

Lactalis estimates that natural cheese will gain a higher market share in China. The company is building a factory in Jiangsu province to produce natural cheese and plans to innovate Camembert cheese by incorporating Chinese elements based on local consumer preferences.

Ren Song, chief executive officer of Milkground, a leading cheese producer in China, said the company has carried out innovations through expansion of its consumer groups.

By targeting both young people and middle-aged to elderly consumers, Milkground aims to understand young people's preferences and innovate product categories.

It has upgraded cheese sticks to "Huaruo Sticks", which are low-GI(Glycemic Index) and sugar-free. The product quickly became popular among youngsters after it was launched in May, demonstrating how incorporating floral elements into cheese can resonate with young consumers' emotional needs, said Ren.

Tetra Pak, a global leading food processing and packaging solutions company, has developed many concept products, including protein functional drinks and elderly nutrition milk, based on emerging consumer needs for precise nutrition drinks and sports meal replacements in the Chinese market, said Jessie Ge, its marketing services manager APAC, at the leading food processing and packaging solutions company.

Other leading technologies include its E3/Speed Hyper filling machine, featuring e-beam sterilization technology, which is considered a new global benchmark for paper packaging filling speeds. The technology also helps reduce operational costs and enhances environmental sustainability for dairy companies.

wangzhuoqiong@chinadaily.com.cn