Savencia aims to deepen presence in Chinese market

"MySinodis simplifies the way to access our products. Customers can order through their phone, easily access our wide portfolio and receive professional training anytime, anywhere," said Elslande, adding that the platform is pivotal in driving business growth and enhancing customer relationships for Savencia in Asia-Pacific, particularly in China.

"We are very proud to make it in China because it is one of the most digitized countries in the world. If we start from China, we are sure that we can develop it in other countries," he added.

In addition to digital innovation, Sinodis, an international brand specializing in baking, pastries and desserts, is also constantly improving products and service standards to adapt to the local market.

"A major trend in recent years is that Chinese consumers care more about health, and the manifestation in pastries and desserts is that they demand less sugar and less fat," said Denis Vergneau, general manager of Sinodis.

He added that local consumers now appreciate food labels with healthy and clean content. Furthermore, the challenging economic situation and the pressures of daily life have increased the demand for desserts among consumers.

In response to these trends, Vergneau explained that the baking industry has started focusing on using clean-label ingredients, offering low-sugar and low-fat options, and other healthy alternatives to cater to the health and nutrition needs of consumers.

"In China, our role is to observe the trend and anticipate the trend so that we can collaborate with our premium brands to adapt and propose flavors to satisfy our consumers," Vergneau said, "We are working closely with all plans to transfer these food trends into proper creativity."