AI-powered growth to further fuel digital marketing

Artificial intelligence technologies are expected to play a major role in today's digital marketing landscape, said company executives.

"AI will especially empower small and medium-sized enterprises, startups, and social media influencers and platforms to reduce marketing and customer acquisition costs, enhance brand communication efficiency, and upgrade the entire marketing industry with digital technology," said Huang Xiaochuan, founder and chairman of domestic marketing company D&S Media.

D&S Media announced the launch of its AI-based intelligent marketing platform "FlinkAI" last week. In collaboration with tech heavyweights such as Baidu AI Cloud and iFlytek, the platform aims to assist the marketing process in efficient content creation, reduce costs and improve sales conversion rates, thereby comprehensively helping brands move quickly toward intelligent marketing, the company said.

"In the future, we will continue to deepen cooperation with industry partners; jointly explore the application of AIGC technology in the marketing field; and build an open, collaborative and intelligent marketing ecosystem," said Huang.

"We aim to create an industry model that can empower new quality productive forces in the marketing industry," Huang said.

Ye Hanghui, general manager of the media business unit at Baidu AI Cloud, said that large-scale models are expected to further empower specific industries.

"The innovative cooperation of AI tech and marketing companies in the field of brand and content promotion will help explore the unlimited possibilities of digital marketing through the combination of technology and creativity," Ye said.

lijiaying@chinadaily.com.cn