Tourism green book unveiled in Beijing

The Green Book of China's Tourism was launched in Beijing on Jan 31.

The book was a joint effort among the National Academy of Economic Strategy, the Tourism Research Centre of the Chinese Academy of Social Sciences, and the Social Sciences Academic Press.

It features analysis and forecast of the country's tourism development during 2023-24 and focuses on the theme of transformation and innovation in the tourism industry and covers two general reports and 22 specialized reports.

China's economic fundamentals have been rebounding, significantly unleashing the potential for the recovery of tourism industry, according to the book.

It points out that in the practice of integrating high-quality development of the tourism industry into China's modernization, the key lies in ensuring support for related resources, talent and institutional mechanism.

In addition to the general report, the book consists of three thematic sections, inviting experts from different fields to conduct comprehensive analyses from various perspectives.

The Frontier Exploration section focuses on the current trends, dynamics of transformation, and innovative trends in China's tourism industry. This section provides both assessments of cutting-edge trends and reflections on local cases.

The Cultural and Tourism Integration section highlights the new practices, methods, and experiences of integrating culture and tourism. It specifically addresses topics such as national cultural parks, the integration of intangible cultural heritage and tourism development, cultural and creative development and educational travel.

The Technology Empowerment section focuses on the profound impact of new technologies, represented by digital technology, on the tourism industry from various dimensions. It covers topics such as immersive tourism, technology-driven tourism enterprises, applications of virtual reality technology, and the influence of the digital economy on sports tourism and urban tourism public service systems.

The green book also provide readers with detailed data and systematic analysis of domestic, inbound and outbound tourism to understand the development of relevant markets.