Popular destinations boosted by films, TV dramas

3. Taiyuan Ancient County in Shanxi province

Full River Red, the highest-grossing blockbuster during last year's Spring Festival, has set the Taiyaun Ancient County in Shanxi on fire with excitement. The film was directed by iconic director Zhang Yimou and draws inspiration from a famous poem by the patriotic general Yue Fei of the Southern Song Dynasty (1127-1279).

Filmed within a residential compound made up of five enclosed courtyards in an ancient town relic site in Jinyuan district, Taiyuan city, Shanxi province, the movie captures the essence of the country's intricate, winding alleyways and distinctive ancient courtyards, leaving a lasting impression on the audience.

From Jan 21 to 31, the county witnessed an influx of over 400,000 tourists, a significant surge compared to the about 180,000 visitors during the previous Spring Festival holiday. Notably, one-third of these tourists were from outside Shanxi province, according to local statistics.