Over the three months of competition, at least 1 million people attended the matches in person and more than 50 million watched online, according to local authorities. Videos and live broadcasts of the event went viral, having received more than 30 billion clicks.
On the sidelines, according to Xu Bo, head of the county, more than 2,200 local livestream teams have been established, which helps more than 8,000 local residents increase their income, and free training has been given to local intangible cultural heritage inheritors, stay-at-home women and young people coming back to the village from cities.
Cunchao has been more than just a soccer fest, bringing opportunities for local villagers to cash in on the county's unique cultural and tourism resources.
Cute souvenirs and game prizes in the form of textile cows, made with traditional Dong craft techniques, were put front and center during the super league.
They featured local traditional Dong cloth and ethnic patterns by Lai Lei, an experienced cloth weaving and batik artist.
