China's famed Moutai liquor toasted in London
Three major spirit players jointly released a cooperation consensus and agreed to build a platform coordinated by CADA where dialogues and collaborations on anti-monopoly, spirits culture exchanges, sensible drinking promotion, ecological sustainable development and more, will be enhanced.
"This meeting is a high-level, forward-looking and historical gathering of three leading liquor brands to date," said Song Shuyu, chairman of CADA.
Global liquor makers share common challenges of transformation and innovation as more and more people are pursuing to live a high-quality life where a sensible and classy drinking habit is emphasized, said Ding, who also stressed the urgent need to address climate change issues.
"I wish that the communication today can be expanded into a more stable mechanism where each company can take turns to host regular meetings," he said.
Javier Ferran, chairman of Diageo, said rapid changes can cause short-term obstacles, but can also bring long-term opportunities. He expressed hope that solutions can be jointly developed for the recycling of materials in the industrial chain.
Gilles Bogaert, executive vice-president of global markets at Pernod Ricard, said efforts can be made to build more balanced and effective drinking regulations in different countries to support healthy alcohol drinking.
