Farmers find fame, make online footprint

Five years ago, Xiang Qingbiao resigned from his job as a customer service representative in Shanghai and returned to his hometown in Guzhang county, embarking on a new journey as a video blogger. At present, he dedicates his time to planning and filming videos after completing his daily farm work.

"Back in 2012, when I was a college student, filmmaking ignited my passion, and it has continued to be a profound and enduring interest," he said.

Following in his uncle's footsteps, Xiang Hongjun made the same life-altering decision. Having graduated from college last year, he also returned to his hometown in April from Changde, a city in Hunan, and ventured into the world of video production alongside his uncle.

Now their video channel Shan Bai has amassed more than 59.8 million followers. Xiang Qingbiao conceptualizes, films, and edits the videos himself. Xiang Hongjun serves as the video presenter. Long Lingling, Xiang Qingbiao's wife, manages the day-to-day operations of the video account, and other family members also contribute to the video production process in different ways.