Farming-themed reality show a hit online
To sell their products, the cast members established an official company. They used livestreams on social media to sell their goods, becoming a smashing success — for instance, 1,000 rose gift boxes were sold out in seconds.
The reality series has generated interest in farming among the young, leading the Communication University of China to launch an initiative called "Let's Farm Together". Under the initiative, a group of students joined the cast members in April to take part in agricultural activities and learn about modern farming techniques.
Become a Farmer has emerged as an influential show that not only entertains but also educates. Its success is reflected in the praise it has won on platforms like Weibo.
"This is a very meaningful program. It enlightened me on the process of cultivating a grain of rice... It has also awakened my concern for laboring people around me. Truly, it is an excellent show," one user wrote.
Another said: "After watching the program, I learned that sowing involves plowing, land preparation and fertilization... I am amazed at the advanced modern agricultural technology and feel sympathy for the hard work of farmers who establish deep roots in the land but only rely on the weather for their harvest."
