Those in attendance include leaders from the Ministry of Culture and Tourism and the World Tourism Alliance.
Also included are government officials from Shandong and tourist source provinces and sub-provincial cities. Executives from State-owned enterprises, financial investment institutions and cultural and tourism companies and representatives from diplomatic envoys in China will attend, as will tourism agencies, representatives from the Hong Kong and Macao special administrative regions and overseas travel agents.
Wang Chunsheng, inspector and spokesperson for the Shandong Provincial Department of Culture and Tourism, said the conference will focus on policy guidance, consumption, high-quality development and sharing for the public.
To boost consumer confidence and stabilize consumption, Shandong issued the Policies and Measures to Vigorously Boost Cultural and Tourism Consumption in January to speed up cultural consumption. Ten major measures are put forward for the recovery of tourism consumption.
Shandong is revving up efforts to promote the deep integration of culture and tourism as well as the high-quality development of the tourism industry. The province will issue an array of stimulus policies to boost the high-quality development of rural tourism and the accommodation industry with a series of key projects.
"We will lay a solid foundation for the development of the industry, promote the overall upgrading of cultural and tourism consumption and build a modern tourism industrial system with core competitiveness," he said.
