Cyber-based content producers to feature high-quality growth

Authorities on Friday unveiled a yearlong publicity campaign in which news website reporters, vloggers and social media influencers will venture out on tours to areas benefiting from China's reforms to showcase the nation's high-quality development successes.

Cyber-based content producers, including those working with mainstream news portals as well as commercial websites and platforms, will visit sites in Shanghai and Chongqing as well as the provinces of Liaoning, Shandong, Henan and Guangdong, the Office of the Central Cyberspace Affairs Commission announced at a launching ceremony in Beijing.

The trips are aimed at better illustrating the Chinese path to modernization — which was proposed at the 20th National Congress of the Communist Party of China in October — to both domestic and international audiences, the office said.

Local publicity officials from such areas also attended the ceremony virtually and showcased their major achievements and signature projects.

For example, officials in Guangdong said the province was the bridgehead of China's reform and opening-up that started in the late 1970s, while Chongqing highlighted its rapid development as the gateway to southwestern China.

The campaign was part of efforts aimed at promoting Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and especially President Xi Jinping's views on the internet.

It was also aimed at implementing the spirit of the 20th CPC National Congress, and advancing the construction of "high-quality online content", the office said in a release.

It added that it had made a publicity plan containing 225 media projects that fall under six categories, including ones focusing on interpreting Xi's Thought, popularizing Party theories and demonstrating China's integration into the world.

Participants included the country's mainstream news portals such as staff of the online versions of People's Daily, Xinhua News Agency and China Daily. Commercial sites, such as tech company Tencent's qq.com, and short video platforms Douyin and Kuaishou, will also roll out similar programs.

As part of the campaign, China Daily will continue to roll out mini documentaries in a series named New Era in China, in which the country's flagship English language newspaper reaches out to foreigners living in the mainland and tells stories of China's progress through their eyes.

With netizens spending up to an average of some 30 hours each week online, Chinese internet users now top 1.05 billion, or 74.4 percent of the total population as of the end of June, according to figures from the China Internet Network Information Center, a public institution under the Ministry of Industry and Information Technology.