Governments from across the country often send groups to exhibit their latest achievements and communicate their experience of cultural institutional reform.
This year, the Qinghai delegation includes 20 cultural and tourism companies that are bringing 1,000 cultural products to the fair.
Under the theme of creating an international ecological tourist destination, the Qinghai exhibition area will display traditional crafts, cultural and creative products, ecological tourist products and routes, and key cultural and tourist projects in the region, highlighting the uniqueness and diversity of Qinghai's cultural and tourist attractions.
Leading companies in the cultural sector, and good examples of cultural industrial parks and demonstration centers in China are also participating in the fair to showcase their achievements and search for new directions. Overseas companies and institutions are taking part to explore new markets and find new directions for cooperation and development.
The fair also aims to discuss problems, explore development possibilities and promote exchange and cooperation through forums, investment meetings and auctions.
